Visual Identity at Sanda University Shanghai.

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Mr. Xi, Dean of the College of Art and Design (centre left) In front of the design class.

At Sanda University, Shanghai 6 days of teaching Visual Identity resulted in a sparkling exhibition of the five groups who focussed on the visual identity of their own university.

A lot of emphasis was put on the design thinking process, the start of good designs.

Also to start with the ‘Why’ question instead of wondering ‘How’ or ‘What’ we are going to do.

Considering the short time for such a complex issue, the results of these bright students where spectacular.


Mrs. Jia, vice president Sanda University (centre) is inspecting the results of the six day workshop.


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