Lecture at the Shanghai Business School

lecture sbs-7

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The world of today is in transition. We see a shift from an industrial society to an information society.

Resources, economics, new materials, increasing computer processor speed: all contribute to a new way of living. New ways that has to be shaped. Design is playing an increasing important role in that transition.

Design exists out of many different disciplines, its common goal is always ‘creating solutions’. The world today is in need for solutions. In Shanghai I gave an update about the latest thoughts about design in Europe. To build a platform to share ideas and shine a light on the solutions we have to create.

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